McDonalds Going Creative

January 15, 2012Category: Interesting FindsTags: , , ,

I dislike advertising in general. The idea of cable TV was that you’d pay for it, and so there would be no commercials. Look how long that lasted. That said though, I do think that sometimes people put enough effort into commercials that they are entertainment in their own right. This has reached a height in the commercials during the Superbowl, but occasionally you’ll see a really great one during the rest of the year.

I saw this the other day, and thought it was really interesting. I’m digging the animation style, and the subtlety that is uses. The McDonalds logo isn’t shown until the very end, and really the only specific thing they are advertising is apple juice. Yet you get 30 seconds of really cool animation for it. And of course it’s in HD on YouTube, which makes it that much better.